The circular economy means that the value of materials, products and resources are kept in the economy for as long as possible, thus minimizing the production of resources. This helps protect businesses against scarcity and volatile prices, creating new business opportunities, with more efficient ways of producing and consuming. The EU has a key role to play in supporting them, creating a legal framework to regulate these actions, contributing to the development of a more sustainable, efficient and competitive economy, in line with different UN Sustainable Development Goals.

TARGET:
To reward startups that respond to the problems of material obsolescence and scarcity, offering disruptive ideas and innovative solutions to the UN and EC goals on digitalization, low carbon efficiency, sustainable consumption, among others, thus contributing to a more responsible society.