Second webinar of the LATAM-EU Generation series: Challenges and opportunities for the Tourism sector in the current context of health crisis and COVID-19

Second webinar of the LATAM-EU Generation series: Challenges and opportunities for the Tourism sector in the current context of health crisis and COVID-19

  •  The aim of this series is to promote business cooperation between Latin-American and European Union countries


  • The Red Business Market and the Ibero-American Congress on Family Business and SMEs collaborate in this event


  • A meeting will be organised in Medellin (Colombia) at the end of 2021 to celebrate the LATAM Startup Europe Awards


  • The workshop will be held on 6th of April on the occasion of World Health Day


    Banner of the second workshop of the LATAM-EU series

Brussels, 29.03.2021 – Next Tuesday 6th of April, on the occasion of World Health Day, Finnova Foundation launches the second webinar of the Next LATAM-EU Generation series: Challenges and opportunities for the Tourism sector in the current context of health crisis and COVID-19. The main objectives are the transfer of knowledge, to raise awareness of the funding mechanisms available between the two continents and the development of common projects between different countries in Latin America and Europe in order to create business alliances on both sides of the Atlantic.

The second webinar, entitled ‘Challenges and opportunities for the Tourism sector in the current context of health crisis and COVID-19’, will be held on the 6th of April from 16h30 to 18h00 (CET). The event will be attended by Irene Sánchez, Business Creation Manager EIT Health Spain, Manuel Vegas, President of the Association of Hotel Managers (AEDH), Antonio López de Ávila, co-founder and CEO of Tourism Data Driven Solutions (TDDS), Víctor Badorrey, head of Institutional Relations of SEGITTUR, Ainhoa Raso, vice-president of Innovation, New Developments and Project of Hi Card and José García Padernilla, Manager at Ditecpesa (Ferrovial) and leader of the CD CLEAN COVID-19 New desinfection formulation project, among many other speakers. Not registered yet? Do it for free here.

During the first event, which was celebrated last 8th of March coinciding with International Women’s Day, the vision of women in LATAM-EU business cooperation was discussed, within the framework of innovation and entrepreneurship. The workshop was divided into three blocks: institutional, in which several women members of international institutions participated; entrepreneurship, which was attended by 8 influential women entrepreneurs; and European projects, which focused on the importance of funding mechanisms when it comes to entrepreneurship.

The first workshop was entitled ‘Women’s vision in LATAM-EU family business cooperation, in the framework of innovation and entrepreneurship’. Some of the women who participated were Patricial Lombart, European Union ambassador to the Republic of Colombia, Liskel Álvarez, Delegate Councillor for External Action of the Cabildo of Tenerife, Adriana Vargas, Head of the Trade Section of the Colombian Mission to the European Union, Ruth de los Reyes Cánovas, CEO of Microbiotech SL, a company accelerated by the CEI Túria, and Martha Lagunes, Head of Strategic Planning at Startup Europe Awards Mexico, among many others. If you missed the first webinar, you can watch it here.

Next LATAM-EU Generation was born after the success of the Ibero-American Congress on Family Businesses and SMEs, organised by Red Business Market, which took place last January. With the participation of 558 companies, more than 60 national and international speakers and almost 9000 companies attending, the congress reflected the need for transatlantic collaboration to face common challenges in the two continents, such as digitalisation, sustainability and circularity after COVID-19.

Josu Gómez Barrutia, CEO of Red Business Market, states that “certainly, in a time of profound changes, challenges and transformations in the socio-economic and geopolitical sphere, the commitment to meeting spaces, alliances and strategic connections in the fields of entrepreneurship, business development and cooperation between the European Union and Latin America are fundamental”.

The Next LATAM-EU Generation series is divided into nine online events that will take place on the second Monday of each month referring to an international day celebrated during the same month. In these training spaces, different support tools, challenges and opportunities will be presented to promote entrepreneurship and innovation through business and public-private collaboration, with an emphasis on the United Nations Sustainable Development Goals – Agenda 2030, prioritising one or the other depending on the region.

As culmination, at the end of this year, if the health situation allows it, an in-person meeting will be held in Medellin (Colombia) where the final of the LATAM Startup Europe Awards will be held. Startup Europe Awards (SEUA) is a methodology of European Commission DG-CONNECT implemented by Finnova Foundation since 2016, whose main mission is to help StartUps and ScaleUps to be more efficient, intelligent and successful, to promote innovation and the exchange of experiences and to influence the Scaleups process, all from a sustainable approach.

About Finnova Foundation

The European foundation for innovation funding. It is a European foundation based in Brussels whose objectives are to promote public-private cooperation through innovation to address social challenges such as employment, training, entrepreneurship, the United Nations SDGs, the circular economy, etc. Finnova organises the Startup EuropeAwards, an initiative of the European Commission and the Finnova Foundation, to recognise the best European startups in the social field. www.finnova.eu

About Startup Europe Awards

It is a methodology of the European Commission DG CONNECT, implemented by the Finnova Foundation since 2016. The SEUAs are an open innovation tool for identifying disruptive startups that promotes public-private collaboration and raises awareness of the importance of self-entrepreneurship as a driver of employment. In addition to generating alliances that help to meet the SDGs of the United Nations and the actions of the European Green Deal, thus contributing to the circular economy, the fight against climate change and sustainable tourism. http://startupeuropeawards.eu/seua/

About Red Business Market 

Business Market is a connection forum between investors, companies, entrepreneurs and startups in Ciudad Real whose objectives are the generation of a business network, financing and support for the development of economic and business projects in the territory. All this, hand in hand with the possibility of being able to have a direct relationship with venture capital funds, business angels, family investment assets and corporate or financial funds addressed to innovative, disruptive and value-added initiatives that need an economic boost to its development.

https://www.youtube.com/watch?v=z-vd9gSy19s