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Popertee, Irish Creative category winner

 

Country: Ireland

Category: Creative

Project Aim: Popertee is building the first global data platform that will use artificial intelligence to match the perfect audience with the perfect location, enabling brands to intelligently find the optimum short term retail or marketing space for campaigns.

What Popperte does?

In an economy that is becoming increasingly globalised, Popertee provides brands with a limited regional presence a chance to explore new markets and opportunities on a short-term basis through the power of the technology we are building. Popertee´s goal is to use retail spaces as media and have a recognised system call “Popscore” to measure the impact of the campaigns.

Our online platform appeals to landlers and space owners who have vacant and underutilised properties which can be listed for free where they can generate revenue from these spaces.

What are your future plans?

Having already worked with global brands including Volvo, Heinz, Sony Playstation and Peroni in recent months, the company has shifted to the next stage of development, now focusing on location for the brand but also help them measure the impact of the campaign. Our platform will be able capable of measuring the impact of campaigns for experiential marketing, pop-up events and brands looking to test markets on a short-term basis and gain deeper insights on the performance and success achieved.

We are thrilled to not only the Irish Creative category, but to be nominated for the European final. The recognition from this competition means so much to me and the team and we are not only excited but super competitive and are working hard to prove we are worthy winners of this category.” Lucinda Kelly, Popertee´s CEO.

 

 

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Aravato, Irish winner for Smart Cities category

Country: Ireland

Category: Smart City

Name: Aravato

Proyect aim: The right data-driven software is essential for proper waste management.

What Aravato does?

We have developed a practical method to deliver lean circular economy projects while maximising ROI (Return of Investment). The old ways of filling Excel sheets with “flat” information no longer works: what is required is a software system that delivers important data first to one place right away and allows a company to act on it immediately.

Aravato is all about managing waste immediately from creation to post-production. Waste is tackled where and when it happens, reducing the company´s space footprint. Aravato is a ground-breaking SaaS software platform engaging cutting edge technologies including Artificial Intelligence, Big Data, Predictive Analytics and Blockchain to support and deliver value to each link in one collaborative economy chain.

How can your technology help other companies?

We work with companies that are involved in climate action, resource efficiency and raw materials has demonstrated time and again how the circular economy models does not just save such companies time and money, it actually pushes up profits.

Avarato´s comprehensive software platform links expert’s knowledge with opportunities, by delivering a new scientific waste classification model and tools to deliver it. Our team has identified significant solutions to the technical challenges limiting the potential, ease of use and market opportunity to divert waste from traditional recycling into Circular Economy.

 

“Being shortlisted is a great acknowledgement to our efforts developing innovative start-ps. Introducing innovative solutions to the market is always a challenge, competitions like this help start-ups gain exposure and credibility helping to move things forward”. Marcin Kulik, Aravato´s CEO.